Deliverables: Brand identity, Website design, Social media presence, Presentation.
Tools: Illustrator, Photoshop, InDesign.
GELĀTUS is a high-end subscription based vegan gelato brand. The brand seeks to provide luxury at convenience notably supplying its clientele with vegan and allergenic ingredients and sustainable, compostable packaging.
Process:
Gelato permeates nearly every city in Italy and is a staple delicacy for both locals and tourists alike. This led me to explore an avenue that attempts to bring gelato back to its roots from the generic modern identity you might find in a grocery store. Over the course of several weeks, I began researching and developing for a brand that pulls its color and imagery from authentic Italian sites of significance to communicate the importance of its history.
Outcome:
The resulting brand represents a premium gelato service that has the timeless feel of Italian heritage with an air of modernity, boasting in sustainability and using vegan, allergen-sensitive ingredients.
